Country Manager at Storytel Thailand

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Storytel is Northern Europe's largest audiobook and ebook subscription service, and we aspire to be a global market leader in storytelling. We offer thousands of audiobooks and ebooks to customers in Sweden, Denmark, Norway, Netherlands, Poland, Finland, Russia, Spain, India, Iceland, UAE, Turkey, Mexico, Italy, Bulgaria, Singapore, South Korea, Colombia, Germany - and we expect to enter several new markets within the coming years. We are now looking for someone to manage our operations and team in Thailand. 

About the role

We are looking for a Country Manager to manage our business in Thailand, both on a day to day and long term strategic basis. The role includes full P&L ownership, and the main objective for the position is to deliver profitable growth and make Storytel the obvious choice to everyone who enjoys reading and listening to books in the market.

As the Country Manager for Storytel in Thailand, you will lead our team of 5-7 entrepreneurial and passionate employees to work with content acquisition, publishing, audiobook production, sales and marketing. An important part of your role is to develop the team, make sure all team members excel in their roles, and that the team contributes to the international success of Storytel. 

A big part of your responsibility will also be within sales and marketing. You will make sure that we spend our marketing budget wisely and develop new local partnerships, as well as maintain and optimize existing ones, with the aim to raise brand awareness and grow the customer base.

You will be part of an international set of Country Managers with whom you will exchange ideas and share knowledge. You will also have support from Storytel’s global teams in Stockholm. The Country Manager reports to the Regional manager in Asia Pacific.

Your profile

We are looking for a person that has:

  • a university degree within marketing, business or equal
  • previously worked with marketing/business development and therefore has a broad understanding of different marketing channels and their role in a media strategy
  • excellent knowledge of the Thailand market and media landscape
  • experience from a start-up environment and understanding of relevant challenges and opportunities
  • a strong understanding of various aspects of business, plus for previous experience in streaming services and consumer apps
  • good leadership skills and the ability to motivate employees
  • fluency in Thai, and excellent English skills

In addition, we believe that you are a team player with an entrepreneurial mindset. You are able to work independently and proactively, and take full ownership of tasks. You are able to think creatively and transform your ideas into practice.

What we can offer

Storytels offers a friendly, entrepreneurial and fast-moving work environment where new ideas and creativity is welcomed. We like doing things in new ways and questioning old truths. The Storytel culture - characterised by being welcoming and helpful - is important to us. We don’t believe in hierarchy and micromanagement, but we highly believe in giving responsibility and having people grow with it. And we always find time for “fika” (the Swedish word for sitting down and having a cup of coffee together).

The role is full time, based in a big office in the Silom district in Bangkok. Closest BTS station is Chong Nonsi.  Does this sound interesting? We would love to get your application today. Please write your cover letter and resumé in English.

Or, know someone who would be a perfect fit? Let them know!


10200 Bangkok Directions


The Storytellers in 4 words?
Friendly, Welcoming, Helpful, Innovative.

Amount of coffee and tea cups per day?
Impossible to know, we like our hot beverages.

Number of orange headphones?

Times we celebrate?
Whenever we have something to celebrate. Which is quite often, we like to celebrate - preferably with cake. 

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