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Marketing · Stockholm

Marketing Analytics Lead

Stories have the power to make the ordinary extraordinary. They help us think bigger, see beyond ourselves, and deepen our connection with others.

As one of the world’s leading audiobook and e-book streaming platforms, Storytel brings unlimited listening to millions of users across 25 markets. Driven by our purpose “Leading the future of storytelling, we move the world through stories”, Storytel Group inspires and entertains people around the world by blending innovation with tradition. We bring stories to life across various formats for everyone to discover. Anytime. Anywhere.


Ready for your next chapter? We’re looking for a Marketing Analytics Lead to join the team in Stockholm!

About the role

We are looking for a Marketing Analytics Lead with an eye for detail, experience with Paid Digital marketing, CLV/SAC measurements, MMM, incrementality tests, and familiarity with conversion funnel analysis. You will be driving the efficiency of acquisition, always involved in creating new growth opportunities.

The role requires expertise with Looker reporting, a good understanding of web and app analytics, experience with incrementality testing in digital acquisition channels, great communication skills and curiosity. You will be reporting to the Head of Digital Growth.

About the team

You will be part of the Digital Growth department, Global Marketing Team. You will be the driving force to ensure optimal business performance across multiple digital acquisition channels, working with Data team, MarTech pros and multiple other stakeholders in different regions.

About you

  • You love sharing data, and owning the metrics that drive growth and efficiency.

  • You are confident with your SQL skills.

  • You have hands-on experience with Paid Digital analytics: worked with GA4, MMPs, and know different approaches to conversion attribution.

  • You have hands-on experience with organic growth data: SEO/ASO, providing insights to the SEO Lead and Conversion Optimization Lead

  • You have solid knowledge and experience with reporting tools (preferably, Looker), as a Dashboard developer

  • You have worked with MMM, or have a solid understanding of the topic.

  • You have worked with CLV/SAC development, and are familiar with the metrics that impact it.

  • You are familiar with incrementality tests with Paid traffic, working with tools like META GeoLift.

Join a world of stories

At Storytel, we’re a team of creative story lovers who thrive on collaboration and new ideas. Our workplace is friendly, dynamic, and full of opportunities to experiment and make an impact. We believe in trust, flat hierarchies, and empowering you to grow with us.

Does this sound like your next story? Simply fill out the application form and share your CV or LinkedIn profile – no cover letter needed. Answer a few questions, and you’re all set.

Team
Marketing
Role
Marketing Analytics Lead
Locations
Stockholm

Stockholm

Workplace

The Storytel culture in 3 words?
Trusting, Collaborative, Innovative.

Number of orange headphones?
Thousands.

Times we celebrate?
Whenever we have something to celebrate. It could be the launch of a Storytel Original, a great cross functional collaboration or a housewarming party. We like to celebrate - preferably with cake. 

About Storytel

Storytel is one of the world’s leading audiobook and ebook streaming services and offers unlimited listening. Storytel is a digital platform provider as well as a comprehensive publishing group. The streaming business area offers subscriptions for audiobooks and e-books under the Storytel and Mofibo brands. Storytel’s publishing business area is carried out through the publishing houses Norstedts, Massolit, StorySide, Printz Publishing, People’s Press, Rabén & Sjögren, B.Wahlströms, Gummerus, Lind & CO and more.

Storytel operates in 25+ markets around the globe and is headquartered in Stockholm, Sweden. 

 

Founded in 2005
Marketing · Stockholm

Marketing Analytics Lead

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