Stories have the power to make the ordinary extraordinary. They help us think bigger, see beyond ourselves, and deepen our connection with others.

As one of the world’s leading audiobook and e-book streaming platforms, Storytel brings unlimited listening to millions of users across 25 markets. Driven by our purpose “Leading the future of storytelling, we move the world through stories”, Storytel Group inspires and entertains people around the world by blending innovation with tradition. We bring stories to life across various formats for everyone to discover. Anytime. Anywhere.

Ready for your next chapter? We’re looking for a Global Social Media Lead to join our Global Marketing team, based in Stockholm.

About the Role

In this role, you will own and evolve Storytel’s global organic social media strategy, shaping how we show up across platforms and markets to grow brand relevance, category interest, and cultural presence. Your mission is to build a scalable global approach that strengthens Storytel’s identity, fuels community engagement, and drives long-term audience and channel growth. 

Ultimately, you will help grow the interest in books and audiobooks.

You are passionate about sparking conversations, experimenting with new formats and features, and understanding what drives modern audiences across entertainment and culture — creating social-first content that makes stories feel relevant, emotional, and impossible to scroll past.

You will set the global direction, frameworks, and best practices for organic social media, while partnering closely with local markets and agency teams to amplify what works locally and turn it into scalable success globally. You will translate platform insights, cultural trends, and performance data into clear strategic recommendations, creative guidance, and content systems that enable markets to move faster, smarter, and more consistently.

You will collaborate to quickly develop content that responds to local trends and taps into online culture. You will need to understand the platforms and their content rules inside and out, in order to translate insights into content strategy and creative direction. 

About You

We are seeking a highly driven, self-starter with a strong passion for pop culture and storytelling. You are organised, an excellent communicator, and bring a combination of strategic, analytical, and creative thinking. You are always testing new ideas, learning fast, and translating insights into clear recommendations, best practices, and scalable ways of working across markets.

You thrive on innovation, are unafraid to challenge what’s not working, and are energized by bold creative swings, while still being grounded in performance and business impact. Above all, you have a strong instinct for social-first creative, deep platform knowledge, and the ambition to build a global social media presence that feels modern, relevant, and unmistakably Storytel.

Key responsibilities: 

Global social media strategy

• Evolve Storytel’s global organic social media strategy, ensuring social becomes an integrated part of our 360 marketing approach. 

• Lead global social listening and trend monitoring to identify cultural insights, audience behaviors, and platform shifts — translating them into strategy, creative direction, and scalable content formats.

Performance & measurement

• Define and own a global KPI framework for organic social media and creator partnerships, setting benchmarks and performance standards across markets.

• Analyze results and continuously report insights to leadership, translating performance into clear recommendations and actionable next steps.

Creator marketing

• Scale Storytel’s creator marketing framework (briefing, onboarding, creator guidance, and best practice sharing across markets).

• Build playbooks for creator collaborations, including always-on partnerships and campaign-based influencer and UGC activations.

• Coach markets on how to elevate organic social performance and unlock the full potential of UGC and IGC.

• Partner closely with the performance marketing team to ensure high-performing creator content is amplified effectively and campaigns are planned with a social-first mindset.

Community management

• Set global best practices for community management, moderation, and escalation flows, partnering with PR & Comms and Customer Support when needed.

Who you are 

• Minimum 5 years of experience building and growing a strong brand presence on social media (experience from entertainment brands is a plus)

• Fluent in English (Swedish is also a big plus)

• Innovative, strategic, and creatively driven, with a strong understanding of what performs organically across platforms

• Someone who loves to think bold and can act fast on big ideas

• Business-savvy, data-driven, and results-oriented. You’re motivated by the impact you can make and want to contribute to business outcomes

• Strong stakeholder management skills and experience leading projects across multiple teams, preferably across markets

• Comfortable navigating between strategy and hands-on execution in a fast-paced environment, with a positive, can-do attitude. 

• Confident communicator and collaborator, able to inspire and coach others

• You will work with agency partners, but it’s a big plus if you have the creative skills needed to produce engaging content for social media. 

Join a world of stories

At Storytel, we’re a team of creative story lovers who thrive on collaboration and new ideas. Our workplace is friendly, dynamic, and full of opportunities to experiment and make an impact. We believe in trust, flat hierarchies, and empowering you to grow with us.

Does this sound like your next story? Simply fill out the application form and share your CV or LinkedIn profile – no cover letter needed. Answer a few questions, and you’re all set.