At Storytel we believe that powerful stories add an extra dimension to life. Storytel is one of the world’s leading audiobook and e-book streaming services and we offer unlimited listening to consumers in 20+ markets. Our vision is to make the world a more empathetic and creative place, with great stories to be shared and enjoyed by anyone, anywhere, anytime. We are now looking for a Regional PR manager to continue to grow our Growth and Expansion markets!

About the role

Storytel is looking for a PR Professional to manage consumer PR in our Growth and Expansion markets. You will be responsible for leading the consumer PR strategy and its execution within these regions, closely collaborating with local teams. Your overall objective will be to drive adoption of the audiobook category, namely to maximise subscriber growth in terms of acquisition, engagement and retention. Additionally, you will play a pivotal role in ensuring the success of content launches through proactive, content-driven PR initiatives and launch events.

This PR position is a part of the global Marketing organisation and works in close collaboration with the Growth region (Netherlands, Bulgaria, Turkey and Poland) and Expansion region (South Korea, Brazil, MENA to name a few) as well as cross-functionally with many parts of our matrix organisation.

Main tasks and responsibilities

• Drive the consumer PR and publicity strategy and execution in close collaboration with the Growth and Expansion regions. The main focus will be on the Growth region.
  
• Design and implement strategies that cultivate our relationships with media, build the category, engage our target audience and boost brand awareness.
  
• Guide PR initiatives in the growth and expansion regions concerning content launches, author activations, offers, promos, new product features and consumer events, including our annual Storytel Awards events in some of the markets
  
• Set goals and evaluate PR effectiveness, track KPIs, report on and analyse results
  Collaborate with the regions, corporate and internal comms, IR, product & tech and the rest of the marketing organisation.
  
• Source and manage PR agencies, together with the regions.

Qualifications

• 10 years experience in the PR and Communications industry, some of preferably within a subscription, streaming and/or content-driven business.
• Professional level in English, in both speech and writing.
• International experience, working across several markets
• A university degree in Business Administration, Communications or equivalent

This is you

• A master of strategic storytelling and narrative building as well as media relations
• A strong background in Consumer PR experience (tech/start-up or digital media industry experience preferred)
• Commercially curious, with a test-and-learn approach.
• Business acumen and results-driven; thrives in a fast-paced scale-up environment.
• Highly collaborative and able to create impact across all parts and levels of the organisation
• Excellent written and verbal communication skills

What we can offer
Storytel offers a friendly, entrepreneurial and fast-moving work environment where new ideas and creativity are welcomed. We like doing things in new ways and questioning old truths. The Storytel culture – characterised by being welcoming and helpful – is important to us. We don’t believe in hierarchy and micromanagement, but we highly believe in giving responsibility and having people grow with it.