Country Manager at Storytel Thailand

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At Storytel we believe that powerful stories add an extra dimension to life. Storytel is one of the world’s leading audiobook and e-book streaming services and we offer unlimited listening to consumers in 20+ markets, with several new markets launching in the coming years. Our vision is to make the world a more empathetic place with great stories to be shared and enjoyed by anyone, anywhere, anytime. We are now looking for a Country Manager in Thailand to join the team!

About the role

As Country Manager for Storytel in Thailand, you will work with our local team and global functions to set short and long-term strategies to fuel Storytel’s growth on the market. The role includes full P&L ownership, which implies increasing our brand awareness, overseeing development of our content offering and further improving our local product market fit by applying the right set of offerings, partnerships and growth strategies – with the ultimate aim to grow our customer base in Thailand.

In this role you will lead our local team in Bangkok. Leadership is an important part of the role, and we are thus looking for candidates with a strong track record in building high-performing teams. 

You will be part of an international group of Country Managers with whom you will exchange ideas and share knowledge with on a regular basis. You will also work closely with the broader team of other International Storytel teams, as well as global functions. You will report to the Head of Hub APAC. 

Your profile

We are looking for an individual that has:

  • A university degree within Business or similar.
  • 5+ years of proven professional experience from areas within business management, growth marketing, strategy or similar.
  • Experience from successful high-growth digital consumer business, media/entertainment or tech, preferably in a streaming or subscription service context.
  • Excellent understanding of dynamics and trends in the consumer media landscape. 
  • Demonstrated experience in building strong teams through solid leadership skills. 
  • Excellent English communication skills, both written and spoken. 

To thrive in this role, we believe that you are data driven, have high execution capacity and great organizational skills. In addition, we believe that you are a team player with an entrepreneurial mindset, who thrive in following through on projects from idea to execution. 

And for some bonus points

  • Thai language skills
  • Experience from streaming & subscription products in Thailand

What we can offer

Storytel offers a friendly, entrepreneurial and fast-moving work environment where new ideas and creativity is welcomed. We like doing things in new ways and questioning old truths. The Storytel culture – characterised by being welcoming and helpful – is important to us. We don’t believe in hierarchy and micromanagement, but we highly believe in giving responsibility and having people grow with it. And we always find time for a virtual “fika” (the Swedish word for sitting down and having a cup of coffee together).

The role is full time, based in Bangkok, Thailand. 

We usually respond within two weeks

Or, know someone who would be a perfect fit? Let them know!


10200 Bangkok Directions


The Storytellers in 4 words?
Friendly, Welcoming, Helpful, Innovative.

Amount of coffee and tea cups per day?
Impossible to know, we like our hot beverages.

Number of orange headphones?

Times we celebrate?
Whenever we have something to celebrate. Which is quite often, we like to celebrate - preferably with cake. 

Already working at Storytel?

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