CRM Manager at Storytel Indonesia

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At Storytel we believe that powerful stories add an extra dimension to life. Storytel is one of the world’s leading audiobook and ebook streaming services and we offer unlimited listening to consumers in 20+ markets, with several new markets launching in the coming year. Our vision is to make the world a more empathetic place with great stories to be shared and enjoyed by anyone, anywhere, anytime. We are now looking for a CRM Manager to join the team in Indonesia!

About the Role

As a CRM Manager, you will play a key role in the Storytel Indonesia team, being responsible for our CRM strategies, activities and initiatives in the market. You will work closely with the local Storytel Indonesia team and the global Content, Curation and Communication teams to grow the Indonesian market. You will work with a data driven approach, measuring all activities for effectiveness and adjust the CRM processes and marketing automation when necessary. 

The role includes working with: 

  • The planning, execution, evaluation and optimization of CRM and retention campaigns via Mailchimp, Braze, email, in-app messaging and push notifications.
  • Website and app translations, as well as App Store Optimization tasks
  • Extensive analyzes in our CRM tools, in order to gain target group insights
  • Various CRM related A/B-test initiatives

 The CRM Manager reports to the Country Manager in Storytel Indonesia.

About You

To be successful in this role we believe that you have: 

  • 3+ years of relevant experience
  • Relevant university degree 
  • Demonstrable experience with CRM planning, execution, evaluation and optimization
  • Excellent English and Bahasa Indonesia, both written and spoken
  • Proven experience in data analysis and running A/B tests 
  • Experience with tools such as Google Analytics, Adjust, etc  

In addition, you enjoy both operating independently and in a team. You are proactive and know how to convert strategic plans into concrete actions. You are data and result-driven, organized and enjoy working with the latest trends in digital growth and CRM. You make decisions based on concrete insights, as well as an evaluation of consumer behavior.

And for some bonus points: 

  • Experience in Braze
  • Experience with subscription services and media / publishing


What we offer

Storytel offers a friendly, entrepreneurial and fast-moving work environment where new ideas and creativity are welcomed. We like doing things in new ways and questioning old methods. The Storytel culture - characterized by being welcoming and helpful - is important to us. We don’t believe in hierarchy and micromanagement; we highly believe in giving responsibility and having people grow alongside it. 

If this sounds like you, we look forward to receiving your application! 

Or, know someone who would be a perfect fit? Let them know!


12970 Jakarta Directions


The Storytellers in 4 words?
Friendly, Welcoming, Helpful, Innovative.

Amount of coffee and tea cups per day?
Impossible to know, we like our hot beverages.

Number of orange headphones?

Times we celebrate?
Whenever we have something to celebrate. Which is quite often, we like to celebrate - preferably with cake. 

Already working at Storytel?

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