Head of International Markets

  • Barcelona
  • Singapore
Scroll to content

At Storytel we believe that powerful stories add an extra dimension to life. Storytel is one of the world’s leading audiobook and e-book streaming services and we offer unlimited listening to consumers in 20+ markets, with several new markets launching in the coming year. Our vision is to make the world a more empathetic place with great stories to be shared and enjoyed by anyone, anywhere, anytime. We are now looking for a Head of International Markets to join the team!

About the Role

To continue our successful international growth and expansion journey, we are looking for a growth-oriented business leader to head our operations outside of Europe, which today is organized into 3 regional hubs: LATAM, MENA and APAC each led by a Head of Hub. Storytel has been on a broad expansion journey outside the Nordics and Europe since 2017 and now has established operations in 12 markets outside Europe. We operate local production in a number of non-European languages including large language groups such as Hindi, Marathi, Tamil, Arabic, Spanish, Portuguese, Thai, Korean and Bahasa Indonesia. 

As Head of International Markets, you will work with our 3 Head of Hubs and the local Country Managers and teams to ensure a continuous rapid buildup of consumer awareness, applying the right growth model for each market as well as rolling out subscription services in these markets with a great local product market fit. You will also work very closely with our Global Content team ensuring an attractive catalogue in each market including the production of audiobooks. 

The business goal for Storytel’s International business area is triple-digit revenue growth as well as establishment of presence in more countries. Together with the Head of Hubs, you will outline the strategic expansion plan in the regions and the best organizational set-up to ensure long-term profitability. Your responsibilities will include delivering on high-set growth targets, calibrating resources across markets, building brand awareness and further improving our local product market fit by applying the right set of offerings, partnerships and growth strategies in each market. 

In this role, you will be overall responsible for the performance and growth of the International business as a whole. This entails translating company goals into tangible KPIs for the International markets, setting short and long-term strategies for growth, following up on targets, including innovation in making the audio-book services known to the public and balancing global and local capabilities, and building our global Storytel brand synonymous with innovative stories. We believe that you are data driven, have high execution capacity and great organizational and management skills. 

Storytel is a non-hierarchical organization with lots of cross-functional processes to ensure seamless collaboration between our Commercial operations and Content, Product, Tech and administrative departments. You will be an important stakeholder to our Global Commercial and Product teams when it comes to growth and subscriptions models. 

About the Team

As Head of International Markets, you report to Ingrid Bojner, CCO (Chief Commercial Officer). Together with Head of Nordics Operations & Head of European Markets, as well as the strategic Commercial functions (Growth strategy, Acquisition, Brand and Engagement), you form the Commercial Leadership team. As part of this team, you will work in a dynamic setting, with continuous organizational development to ensure we deliver on our customer promise to make the world a better place by making stories available to anyone, anywhere, anytime, and to achieve high-set global targets of 35% revenue growth, as well as explicit EBITDA targets.  

Storytel’s culture encourages self-leadership, innovation, collaboration - and our employees share a common passion for high-quality content and stories. There is a strong emphasis on continuous development, learning through experimentation and actively sharing feedback to constantly improve performance.

Therefore, we believe you are open minded, pragmatic and have a passion for building and developing businesses. You understand the beauty of delegating mandates and can work without prestige with all functions in Storytel. 

About You

To be successful in this role we believe that you have 

  • A minimum of 8+ years of proven work experience from areas within business management, operations, strategy or similar
  • Experience from successful high-growth online consumer business, media and entertainment, tech and or product services 
  • Experience from expansion and internationalization strategies 
  • International experience and profile – location and nationality of less importance 
  • Solid understanding of subscription business models 
  • An entrepreneurial mindset, excellent leadership and communication skills 
  • Ability to thrive when building efficient organizations with high level of autonomy and collaboration 
  • Excellent English communication skills

Your experience should include leading a significant and relevant business organization within an online consumer or subscription business (ideally content driven, although not required) set in an international context. Strong leadership skills evidenced by a track record of successfully bringing accomplished and culturally diverse teams across multiple geographies together will be key.

What we offer

Storytel offers a friendly, entrepreneurial and fast-moving work environment where new ideas and creativity are welcomed. We like doing things in new ways and questioning old methods. The Storytel culture – characterized by being welcoming and helpful – is important to us. We don’t believe in hierarchy and micromanagement; we highly believe in giving responsibility and having people grow alongside it. And of course – you get unlimited listening to audio and e-books from our service!

Does this sound like you? If you feel like Storytel is a place where you could thrive, let us know and we will contact you as soon as possible.

Please send in your application in English and apply no later than 2021-04-18.



Amsterdam, Stockholm, Copenhagen, Barcelona and Singapore
Usually responds within two weeks

Or, know someone who would be a perfect fit? Let them know!

Van Diemenstraat
1013 NH Amsterdam Directions


Tryckerigatan 4
111 28 Stockholm Directions


Vester Farimagsgade 41
Copenhagen Directions


Barcelona Directions


Singapore Directions


The Storytellers in 4 words?
Friendly, Welcoming, Helpful, Innovative.

Amount of coffee and tea cups per day?
Impossible to know, we like our hot beverages.

Number of orange headphones?

Times we celebrate?
Whenever we have something to celebrate. Which is quite often, we like to celebrate - preferably with cake. 

Already working at Storytel?

Let’s recruit together and find your next colleague.


Applicant tracking system by Teamtailor