CRM Performance and Insights Manager

Storytel is one of the world’s leading audiobook and ebook streaming services. We offer unlimited listening to consumers in 20+ markets, with several new markets launching in the coming year. Our vision is to make the world a more empathetic place with great stories to be shared and enjoyed by anyone, anywhere, anytime. Storytel, a Swedish company founded in 2005, is both a digital platform provider as well as a comprehensive publishing group. We are now looking for a CRM Performance and Insights Manager in the Swedish CRM team.

The role

Working as a CRM Performance and Insights Manager in the Swedish CRM team you are at the heart of our success in acquiring new consumers and ensuring that they remain engaged while increasing consumer lifetime value. 

In this role you will work proactively with growth initiatives and consequently ensure campaign activities and activations are briefed, reviewed, and journeys pushed live. Follow customer progress through each of the key stages in the customer journey and monitor the use of our products.

What you will do

• Grow the consumer base and the consumer lifetime value by defining strategy and Customer Journey Mapping.
• Conduct post-campaign analytics and evaluations to realize recommendations and optimization of future CRM campaigns.
• Collect, enriche, visualize and describe consumer data. Transform data to crucial, actionable insights to improve business results.
• Work closely with Global and Swedish CRM and Business Intelligence departments to understand all CRM feeds and data flowing in and out of CRM program management tools.
• Ensure effective conveyance of information and execution cross-functional global and local teams, be able to prioritize and meet deadlines while working on multiple projects, and have creative problem-solving skills.

Your profile

• + 5 years of experience in CRM marketing performance within a fast-paced setting
• Experience with CRM & Marketing Automation systems, Storytel uses Braze.
• Experience of A/B testing and data visualization tools such as Google Data Studio to ensure customer understanding and campaign results
• Analytical problem solver, initiative taker, who see opportunities and potential to improve
• Fluent in Swedish and English, both written and spoken
• Enjoy project management and planning
• Excellent communication skills
• Experience in working with a subscription model is a plus

We believe that you are passionate about consumer journeys, recruiting new users, engagement and always look for upsell opportunities. You are eager to report on performance and evaluations of customer needs, behaviors and potential as well as including colleagues in sharing insights and recommendations. And at least, we think you embrace change and thrive in a fast-paced environment.

What we can offer

Storytel offers a friendly, entrepreneurial and fast-moving work environment where new ideas and creativity is welcomed. We like doing things in new ways and questioning old methods. The Storytel culture - characterized by being welcoming and helpful - is important to us. We don’t believe in hierarchy and micromanagement, we highly believe in giving responsibility and having people grow alongside it. If you like to read more about us and our products please have a look at www.storytel.com.

Does this sound interesting? We would love to get your application today.